Νέα boutique Lacoste στο Μέγαρο Αρσακείου

An immersion into Lacoste’s iconic universe

This new flagship is a showcase of Lacoste’s savoir-faire in the United States. In a boldly designed space that plays with the brand’s iconic fashion and sport codes, visitors can discover the full range of Lacoste collections. On the ground floor, visitors will find the Spring-Summer 2025 runway collection, the womenswear line, and an exclusive capsule available only at this flagship.

This new flagship is a showcase of Lacoste’s savoir-faire in the United States. In a boldly designed space that plays with the brand’s iconic fashion and sport codes, visitors can discover the full range of Lacoste collections. On the ground floor, visitors will find the Spring-Summer 2025 runway collection, the womenswear line, and an exclusive capsule available only at this flagship.

This new flagship is a showcase of Lacoste’s savoir-faire in the United States. In a boldly designed space that plays with the brand’s iconic fashion and sport codes, visitors can discover the full range of Lacoste collections. On the ground floor, visitors will find the Spring-Summer 2025 runway collection, the womenswear line, and an exclusive capsule available only at this flagship.

Lacoste and the United States

This flagship also offers a window into René Lacoste’s history in the United States - an essential chapter in both his career as a player and as an entrepreneur. The U.S. was the stage for many of his greatest victories: he won several major titles there and triumphed alongside the "Musketeers" during the 1927 Davis Cup in Philadelphia. It was also after a match in Boston in 1923 that he was nicknamed “The Crocodile,” a tribute to his tenacity and unique style on the court. The design of the New York flagship was conceived to celebrate and highlight this rich heritage - both aesthetic, with giant crocodile sculptures over seven meters long, and technical, through the inventive legacy of René Lacoste. Ninety historic rackets he designed and patented are displayed, echoing more than 90 years of innovation and savoir-faire from the Maison. The store’s façade—an impressive green mirrored cube - reflects the vibrant pulse of the city in Lacoste’s colors. It captures the brand’s impact in the United States, while embodying the American spirit that has seamlessly become part of Lacoste’s DNA. The flagship, located at 575 Fifth Avenue in New York City, is open daily from 10 AM to 8 PM.